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Qualitative research primarily collects data through which method?

1. Surveys

2. Interviews

3. Experiments

4. Observation

The correct answer is: Interviews

Qualitative research primarily collects data through interviews, which allows researchers to gather in-depth information about participants' experiences, opinions, and perceptions. This method focuses on open-ended questions and conversations that facilitate a deeper understanding of the subject matter, enabling participants to express their thoughts in their own words. Interviews encourage participants to elaborate on their views, leading to richer data that can reveal complex processes and insights, making them ideal for exploring phenomena that might be overlooked in quantitative research. While other methods like surveys, experiments, and observation can also be used in research, they do not typically provide the same level of qualitative depth as interviews, which are central to qualitative inquiry.